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Building A Strong Tribe in the Pet Community

  • January 13, 2021
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Building A Strong Tribe in the Pet Community

If you had told me that I would be leaving my successful twenty year career in hospitality so that I could work with dogs I would have thought you were kidding.

But that’s just what happened.

And I was honored to be able to share my story with Melissa Marie of Proud Dog Mom on an interview for Pet Entrepreneur. 

We chatted about how life was before social – and how I’d have to travel to conferences to meet the people that would help me fill the resorts with guests.

And I shared how we would start the vacation planning process by imagining the person sitting at their desk looking at their vacation balance for the year.

I had a lot of fun being part of that process and I worked my way up until at the peak of my Sales and Marketing career I was overseeing 26 different resorts all the way from resorts in Thailand to Mexico to Park City.

Eventually I became the right hand woman to the owner of the company and was offered the job as VP Operations – which in essence meant I was responsible not only for sales and marketing but running the resorts as well.

I gladly accepted, and started to oversee the resorts in full.   The owner at that time started another management company and I became responsible for the ski resorts in Park City.

Now when you work in hospitality you work when people travel.  I still remember that fateful day July 4, 2014.  It was a bluebird day and it was 2pm.  I had a few hours to myself.  All the guests had checked out and we were waiting for the next round of guests to start to arrive and check in at 4pm.

I thought I’d go for a run.  I was training for a half marathon at the time.  About halfway through I got a call from my boyfriend.

He was celebrating the holiday on a rented sailboat with my dog and our friends in San Diego.

And all of a sudden, in the middle of that field between the 5 miles from resort I was overseeing … I felt alone.

And I felt homesick.

And right then and there I decided I wanted a change.

It took me another 8 months to plan my exit.  I had to give my notice, find a replacement, train her and then start to work for myself.

Luckily for me I had contacts and picked up three resorts as my clients immediately.

But I only had about two hours of work so I started to play around on social media.  Maggie was a puppy at the time and I would take photos of her and share it with a handful of Instagram friends.

As her account started to grow I started to get the attention of pet brands who asked me to help them with their own social media strategy.

Now I’m fortunate to say that I do this full time.

I’ve always been one to follow my dreams and I encourage you to do the same!

I share the full story on the podcast.   Click on Pet Entrepreneur to hear the full episode.  I hope you give it a listen and feel free to ask me any questions below.


By, January 13, 2021
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