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Building A Strong Tribe in the Pet Community

  • January 13, 2021
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Building A Strong Tribe in the Pet Community

If you had told me that I would be leaving my successful twenty year career in hospitality so that I could work with dogs I would have thought you were kidding.

But that’s just what happened.

And I was honored to be able to share my story with Melissa Marie of Proud Dog Mom on an interview for Pet Entrepreneur. 

We chatted about how life was before social – and how I’d have to travel to conferences to meet the people that would help me fill the resorts with guests.

And I shared how we would start the vacation planning process by imagining the person sitting at their desk looking at their vacation balance for the year.

I had a lot of fun being part of that process and I worked my way up until at the peak of my Sales and Marketing career I was overseeing 26 different resorts all the way from resorts in Thailand to Mexico to Park City.

Eventually I became the right hand woman to the owner of the company and was offered the job as VP Operations – which in essence meant I was responsible not only for sales and marketing but running the resorts as well.

I gladly accepted, and started to oversee the resorts in full.   The owner at that time started another management company and I became responsible for the ski resorts in Park City.

Now when you work in hospitality you work when people travel.  I still remember that fateful day July 4, 2014.  It was a bluebird day and it was 2pm.  I had a few hours to myself.  All the guests had checked out and we were waiting for the next round of guests to start to arrive and check in at 4pm.

I thought I’d go for a run.  I was training for a half marathon at the time.  About halfway through I got a call from my boyfriend.

He was celebrating the holiday on a rented sailboat with my dog and our friends in San Diego.

And all of a sudden, in the middle of that field between the 5 miles from resort I was overseeing … I felt alone.

And I felt homesick.

And right then and there I decided I wanted a change.

It took me another 8 months to plan my exit.  I had to give my notice, find a replacement, train her and then start to work for myself.

Luckily for me I had contacts and picked up three resorts as my clients immediately.

But I only had about two hours of work so I started to play around on social media.  Maggie was a puppy at the time and I would take photos of her and share it with a handful of Instagram friends.

As her account started to grow I started to get the attention of pet brands who asked me to help them with their own social media strategy.

Now I’m fortunate to say that I do this full time.

I’ve always been one to follow my dreams and I encourage you to do the same!

I share the full story on the podcast.   Click on Pet Entrepreneur to hear the full episode.  I hope you give it a listen and feel free to ask me any questions below.


By, January 13, 2021
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Hi, we're Maggie and Orbit
We envision reaching every Boston Terrier parent before they get their first puppy or dog and be their go to resource as their raise their dogs. We’re on a mission to equip pet parents the information they need to better raise Boston Terriers.
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