With over one billion Instagram users pumping out daily posts, stories, IG Live and IGTV the platform is starting to get crowded and noisy. There are a lot of people clamoring for your attention and it’s getting more difficult to get noticed and stand out.
Since I’m constantly in the platform for my own Instagram account as well as my client’s accounts that I managed I am often asked for advice; and so here are my recommendations:
In all my years in using Instagram I have found the best way to stand out is to focus on the intersection of the following four factors: 1. Emotive photography. 2. Captivating storytelling which; 3. Resonates and speaks to your tribe. 4. All of this has to be delivered with an element of surprise and intrigue to cause a pattern interrupt.