2020 felt like the longest year in my life. Asking myself what day of the week it was occurred more frequently than I care to admit.
I lost some friends. But I also got closer to others.
Simple things like planning out our grocery for the month took precedence over things like sitting down and writing.
And I “barely” met most of my deadlines. Classic photo finish in most cases actually.
In spite of it all, it has been a year of tremendous growth in more ways than one.
In fact after reading my last “Pet Blogger’s Challenge” I’m grateful for how much I’ve accomplished in the face of a more than challenging year.
If you’re new to pet blogging, you can read up on our annual Pet Bloggers Challenge on my friend Colby’s blog: Puppy In Training. It’s been a great experience to go through ever year to not only share my blogging journey but to meet others as well.
So without further ado here are my answers:
Pet Blogger’s Journey – as a Boston Terrier Breed Advocate
1. When did you begin your blog and what do you currently write about?
My first post was in June of 2016. It was mostly photos that didn’t fit on my Instagram but still meant something to me.
My blog has evolved since then and I have narrowed my niche down to Boston Terriers as a breed advocate for responsible ownership and breeding.
2. Name one thing you accomplished about your blog or your own blogging goal that you accomplished in 2020 and made you most proud.
I collaborated with notable show breeders to publish three articles:
The articles were circulated amongst the breeding community as resources they could share with prospective puppy buyers. It has always been my goal to bridge the knowledge online from content farms and reputable breeders.
I have a long way to go and so much more to learn but at least now I know I have the support of a very tight knit community.
I also started a group on Facebook dedicated to Responsible Boston Terrier Owners and it’s become a great way to connect with the community I’m serving.
3. Which of your 2020 posts was the most popular with your audience and why do you think it did so well?
Boston Terriers can be known for having allergy issues. I wrote an article: Rash Advice for My Boston Terrier in January of 2020 and it’s been the most popular article I wrote in 2020.
It did well because a lot of Boston Terrier owners have dogs with the same allergy issues. And demonstrating that it was a struggle that I overcame was useful to those that are looking for solutions. Allergies keep owners up at night. It’s also been a topic I’ve been writing about through the years. Having first hand experience in how I have been faced with the same issues gave me a lot of credibility in the reader’s eyes.
4. What was the biggest blogging challenge you faced in 2020, and how did you tackle it?
Carving out time to write continues to be an ongoing challenge. I was distracted by the pandemic, civil unrest, politics, the elections and then the lockdowns. I have never been one to read the news. But this year I found myself spending hours reading the news as I tried to make sense as to what was happening in our world.
I also had a hard time juggling my responsibilities for each day. As a consultant I have clients with various email boxes and project management systems. I’d get lost in my various inboxes (slack, what’s app, emails, Monday, Asana, you name it I’ve probably been logged into it this year).
I’ve since dug back into my roots to go back to a way I used to organize myself for 20 years. Using a simple moleskin planner where I plan out my day, week and month. This method carried me for 20 years when I was working in travel.
5. Tell us one thing that you learned in 2020 that will help us all become better bloggers.
I got rid of SEM Rush and Keyword Planner. I stopped using a variety of SEO tools that personally handicapped me.
And instead I sat down and did a brain dump of articles that I needed to write to be able to help someone raise a Boston Terrier. This list is over 150 topics long.
I asked myself what I would have liked to know with my first Boston Terrier. I went into the Boston Terrier facebook groups to gather all of the top questions people were asking. And then I compared that list with what Boston Terrier breeders talk about.
Once I had my list I went online to read what was out there.
If I felt that I could write a better article the topic stayed on my list. But if I felt that the answer out there was sufficient then I removed it from my content plan.
When I write I visualize the person in front of me. I imagine I have one chance to arm them with the information they need so that they can raise their Boston Terrier.
I’ve received countless emails from breeders, prospective owners, and current owners alike thanking me for my articles so I know I’m on the right track.
6. What are your top three goals for 2021?
I’ve been on a list for a show prospect for the past year and a half. My fingers are crossed that this puppy is born and comes home to us so I can further my knowledge in raising Boston Terriers. This also would put me on the path to start showing. And then in a few years I’d like to start breeding.
I would like to publish four articles a month. I spend too much time on Instagram and I know that if I used my time more efficiently I can write more frequently.
Lastly I’m going to enroll my blog in the Ezoic program. I’ve finally hit over 25K unique sessions a month and it’s time for this little blog to start earning through ads.
7. In the perfect world, where do you see yourself and this blog one year from now?
I’d love to hit 50K unique sessions one year from now. I’d also like to make sure my best posts have a video embedded in them.
8. If you had $1,000 to spend on your blog how would you spend it?
I would like to move it to a faster theme. There are a few I have my eyes on but I haven’t yet made the leap.
9. What is the one skill you’d like to learn or improve in 2021?
I’d like to improve my writing skills. I feel that that I can get wordy. I’ve started to read more as well as enroll myself in self study writing workshops.
10. If you could ask the pet blogging community for help with one challenge you are having with your blog, what would it be?
I’d love to learn what online courses or classes you have taken to improve your writing skills. I’d also love to hear any writing resources you use. I have a few that I love which I list below … please comment any other sites that you find useful:
Reflecting on my blogging journey is always an eye opening exercise. I enjoy sharing as much as I love reading your own journeys.
I’ve always had the sense that bloggers are a compassionate group of people. Thank you so much for stopping by and I can’t wait to read your insights as well.