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Pet Bloggers Journey as a Boston Terrier Breed Advocate 2021

  • January 10, 2021
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Pet Bloggers Journey as a Boston Terrier Breed Advocate 2021


2020 felt like the longest year in my life.   Asking myself what day of the week it was occurred more frequently than I care to admit.

I lost some friends.  But I also got closer to others.

Simple things like planning out our grocery for the month took precedence over things like sitting down and writing.

And I “barely” met most of my deadlines.  Classic photo finish in most cases actually.

In spite of it all, it has been a year of tremendous growth in more ways than one.

In fact after reading my last “Pet Blogger’s Challenge” I’m grateful for how much I’ve accomplished in the face of a more than challenging year.

Join Us

If you’re new to pet blogging, you can read up on our annual Pet Bloggers Challenge on my friend Colby’s blog: Puppy In Training.   It’s been a great experience to go through ever year to not only share my blogging journey but to meet others as well.

So without further ado here are my answers:

Pet Blogger’s Journey – as a Boston Terrier Breed Advocate

1. When did you begin your blog and what do you currently write about?

My first post was in June of 2016.  It was mostly photos that didn’t fit on my Instagram but still meant something to me.

My blog has evolved since then and I have narrowed my niche down to Boston Terriers as a breed advocate for responsible ownership and breeding.

2.  Name one thing you accomplished about your blog or your own blogging goal that you accomplished in 2020 and made you most proud.

I collaborated with notable show breeders to publish three articles:

Boston Terrier Colors Explained

63 Ways to be a Responsible Boston Terrier Owner 

Buying a Boston Terrier Puppy 

The articles were circulated amongst the breeding community as resources they could share with prospective puppy buyers.  It has always been my goal to bridge the knowledge online from content farms and reputable breeders.

I have a long way to go and so much more to learn but at least now I know I have the support of a very tight knit community.

I also started a group on Facebook dedicated to Responsible Boston Terrier Owners and it’s become a great way to connect with the community I’m serving.


3.  Which of your 2020 posts was the most popular with your audience and why do you think it did so well?

Boston Terriers can be known for having allergy issues.  I wrote an article:  Rash Advice for My Boston Terrier in January of 2020 and it’s been the most popular article I wrote in 2020.

It did well because a lot of Boston Terrier owners have dogs with the same allergy issues.  And demonstrating that it was a struggle that I overcame was useful to those that are looking for solutions.   Allergies keep owners up at night.  It’s also been a topic I’ve been writing about through the years.  Having first hand experience in how I have been faced with the same issues  gave me a lot of credibility in the reader’s eyes.

4.  What was the biggest blogging challenge you faced in 2020, and how did you tackle it?

Carving out time to write continues to be an ongoing challenge.  I was distracted by the pandemic, civil unrest, politics, the elections and then the lockdowns.  I have never been one to read the news.  But this year I found myself spending hours reading the news as I tried to make sense as to what was happening in our world.

I also had a hard time juggling my responsibilities for each day.  As a consultant I have clients with various email boxes and project management systems.  I’d get lost in my various inboxes (slack, what’s app, emails, Monday, Asana, you name it I’ve probably been logged into it this year).

I’ve since dug back into my roots to go back to a way I used to organize myself for 20 years.  Using a simple moleskin planner where I plan out my day, week and month.  This method carried me for 20 years when I was working in travel.

5.  Tell us one thing that you learned in 2020 that will help us all become better bloggers.

I got rid of SEM Rush and Keyword Planner.  I stopped using a variety of SEO tools that personally handicapped me.

And instead I sat down and did a brain dump of articles that I needed to write to be able to help someone raise a Boston Terrier.  This list is over 150 topics long.

I asked myself what I would have liked to know with my first Boston Terrier.  I went into the Boston Terrier facebook groups to gather all of the top questions people were asking.  And then I compared that list with what Boston Terrier breeders talk about.

Once I had my list I went online to read what was out there.

If I felt that I could write a better article the topic stayed on my list.  But if I felt that the answer out there was sufficient then I removed it from my content plan.

When I write I visualize the person in front of me.  I imagine I have one chance to arm them with the information they need so that they can raise their Boston Terrier.

I’ve received countless emails from breeders, prospective owners, and current owners alike thanking me for my articles so I know I’m on the right track.

6.  What are your top three goals for 2021?

I’ve been on a list for a show prospect for the past year and a half.  My fingers are crossed that this puppy is born and comes home to us so I can further my knowledge in raising Boston Terriers.  This also would put me on the path to start showing.  And then in a few years I’d like to start breeding.

I would like to publish four articles a month.  I spend too much time on Instagram and I know that if I used my time more efficiently I can write more frequently.

Lastly I’m going to enroll my blog in the Ezoic program.  I’ve finally hit over 25K unique sessions a month and it’s time for this little blog to start earning through ads.

7.  In the perfect world, where do you see yourself and this blog one year from now?

I’d love to hit 50K unique sessions one year from now.  I’d also like to make sure my best posts have a video embedded in them.

8.  If you had $1,000 to spend on your blog how would you spend it?

I would like to move it to a faster theme.  There are a few I have my eyes on but I haven’t yet made the leap.

9.  What is the one skill you’d like to learn or improve in 2021?

I’d like to improve my writing skills.  I feel that that I can get wordy.   I’ve started to read more as well as enroll myself in self study writing workshops.

10.  If you could ask the pet blogging community for help with one challenge you are having with your blog, what would it be?

I’d love to learn what online courses or classes you have taken to improve your writing skills.  I’d also love to hear any writing resources you use.  I have a few that I love which I list below … please comment any other sites that you find useful:

The Write Practice: Writing prompts

American Idioms

Idiom Site


Online Slang

Headline Analyzer

In closing:

Reflecting on my blogging journey is always an eye opening exercise.  I enjoy sharing as much as I love reading your own journeys.

I’ve always had the sense that bloggers are a compassionate group of people.  Thank you so much for stopping by and I can’t wait to read your insights as well.


Hannah Zulueta and her two dogs Maggie and Orbit

Hello my name is Hannah and I dance with my dogs.  A self proclaimed Boston Terrier addict, (aka breed advocate) I started this blog because there isn’t enough space to write on our Instagram.

I also want to help Boston Terriers learn as much as they can about this breed so they can raise their dogs responsibly.

I spent twenty years in the resort hospitality business.  At the peak of my sales & marketing career I had twenty six resorts under me.  I got tired of traveling and decided to work for myself.

I now run a social media agency handling social media for succesful pet brands.

I have two dogs.  Maggie is my socially awkward one; which I find highly relatable because I am completely out of place in large groups myself.  And Orbit is my sensitive flower.  Blow on her skin wrong (ok I might be exaggerating) and she breaks out in a rash.

You won’t read about cats here… but you will get a fairly large dosage of articles dedicated to the Boston Terrier.    Read more about us. 

By, January 10, 2021
  • 24
  • Bren
    January 11, 2021

    I really enjoyed reading about your Pet Blogging Journey this year! I found it very inspiring since I am a fairly new pet blog to the community. I too went through my stage of identifying which niche or direction I am going to take. I am so glad you found yours with being a Boston Terrier Advocate! I am not sure what I can recommend for writing courses as I have mainly been diving into more technical courses this year. Now that I have a good SEO I can also take a step away this year and concentrate more on my writing and contents. I must say though, Your website looks great And your dogs and pictures are so beautiful and professional. I cannot wait to see what the year ahead brings you! Wishing you health and prosperity this coming year! Thank you so much for sharing your journey!!

    • Maggie Loves Orbit
      February 20, 2021

      Hi Bren – thank you so much for stopping by. The blogging community is so supportive and I’m looking forward to seeing you grow as well.

  • Colby
    January 11, 2021

    I think you’ll hit 50K sessions by this time next year. I’m starting to see your blog when I do searches in google. I can’t wait for to hear the stories when you get a new puppy and later when you start breeding. I went down that same path and it’s exciting, but exhausting.

    As far as writing courses…I haven’t taken any and I’m not a very good writer. I’m always surprised to think I make a living by writing when it was my worst subject in school. I was an Ecology and Evolutionary Biology major in college 🙂

    Thanks for participating again this year. I hope you have a great 2021!

    • Maggie Loves Orbit
      February 20, 2021

      Thank you Colby. Yesterday I published an article and didn’t tell my client about it but it hit her google alert lol. That has never happened to me before. Thank you so much for hosting. I’m just barely going through my comments I need to figure out a better system I had so many spammy comments to clean before I got to the real ones. And thank you for the work you do because you inspire all the time!

  • Lindsay
    January 12, 2021

    Hi Maggie, I love the look of your blog and I think that every time I’m here! Such a pretty and relaxing layout. I love your approach to keyword research and I am going to try some of those ideas. I don’t use any of the writing sites you mentioned and haven’t taken a course. Honestly, I just re-read work by my favorite authors and bloggers every now and then for inspiration. I also follow author Cal Newport’s blog as he is big on limiting distractions and social media. His book “Deep Work” is a good one.

    I’m excited for you to get your puppy and to follow that journey. Someday I want to add an athletic small dog to my family. I run and train for agility. I love Boston terriers, not sure if they’re the right dog for me as I’m in a cold climate but I’ll keep reading about them!

    • Maggie Loves Orbit
      February 20, 2021

      Thank you Lindsey for that tip on “Deep Work” I’m going to look it up and read it.

  • Lindsay
    January 12, 2021

    Oops, I meant to say, Hi Hannah! But hello to Maggie and Orbit, too!

  • Jodi & Kolchak
    January 14, 2021

    I always love reading these. I’ve fallen a little more in love with BTs through getting to know yours.

    It’s not a writing course, but I am also quite wordy. My trick is to write how I feel and then go back and reduce the word count by 20% without removing content points. It’s SO FREAKING HARD. But a good exercise in restraint.

    • Maggie Loves Orbit
      February 20, 2021

      I LOVE YOUR BLOG!! There I said it. Thank you for that tip. I’ve never been given that to reduce word count lol. Makes so much sense – to clean it up and be more concise. Thank you again.

  • BJ Bangs
    January 15, 2021

    I find it interesting that you collaborated with other bloggers to do a reference guide for a specialized breed. Fascinating concept. As for writing tips, Just do it. The more you write, the better you get. You need to interject yourself and your love for Boston Terriers into your posts, and it would appear that you do just that. Go back and revised and update your posts, and you will find how you might have written them better. I am a long-time journalist, and I have been writing for years. All I can say is the more your write, the better you get. No course will help you with that.

    • Maggie Loves Orbit
      February 20, 2021

      Thank you so very much for your advice. I do agree that I will learn as I write more. Thank you so very much for stopping by.

  • Marjorie Dawson
    January 16, 2021

    I had no idea they were prone to allergies! This is a revelation! I love Boston Terriers (cuter than pugs 😉 ) but as a cat owner I think they might not last long in our house * sigh *

    I love your approach to SEO. I have YOAST as a rough guideline but did an SEO course and doing basic SEO research for an individual post is as good as paying someone else!

    Good luck and I hope you get your 50K

    • Maggie Loves Orbit
      February 20, 2021

      Hello Marjorie. Well I will have to say I have an online addiction to cats. They intrigue and amuse me to no end. Sadly my two would love to tousle with cats – they are obsessed with my neighbor’s cat and I don’t think they would play nice! Thank you for stopping by and best of luck on your blogging journey.

  • Barbara Rivers
    January 17, 2021

    Hi Hannah, it was interesting to read about your journey! I have the same goal of writing 4 monthly blog posts this year, at least until I’ve gone through all of my older blog posts and updated them. Once that’s done, I’ll have time to write more monthly posts.

    Btw, nice job on your large IG following!! I knew I had virtually seen you somewhere before 🙂

    My favorite writing tools are the Yoast SEO plugin along with the Headline Analyzer.
    I also LOVE the book Persuasive Copywriting: Cut through the noise and communicate with impact. You can get it on Amazon:

    • Maggie Loves Orbit
      February 20, 2021

      Hello Barbara. Thank you so very much for those tips. I’m going to check them out now!!

    January 18, 2021

    This was so much fun to read. I wish I had some writing tips for you, but I don’t have much. I did start using Grammarly a few years ago and I love it. Otherwise, that’s about it.

    It’s been great getting a peek instead of your blogging journey and I wish you all the best in 2021.

    • Maggie Loves Orbit
      February 20, 2021

      Thank you Kimberly. I forgot about Grammarly. I’ll certainly bookmark that now!! I’m also glad that we connected more recently I’ve been enjoying your Facebook Lives and learning so much about how to be a better dog mom through you.

  • Bonnie
    January 20, 2021

    Thank you for sharing your journey! I am learning so much as I read through everyone’s posts.

    As a newbie it’s encouraging to read so many pet blogs that are successful.

    I have also been following your Instagram. It’s been an inspiration to me to start using mine.

    I wish I could offer some help with a writing resource, but I don’t have any.



    • Maggie Loves Orbit
      February 20, 2021

      Hi Bonnie, Thank you so very much for stopping by. I do love the blog hop it’s always been a great way to connect with other writers!!! Best of luck on your own blogging journey as well.

  • Britt K
    January 20, 2021

    Thank you for sharing all of this! I love that you talked about the fact that there are times when the easiest and most basic solution is honestly the best option. There are so many different apps and programs out there that boast they can organize and plan your life for you. Like you, it seems like every client is choosing a different tool to use. I’ve also made the decision to take a step back and use a traditional paper planner this year. At least then, everything is at my fingertips. Right?

    I do believe that there is value in SEO and keyword research, however, I believe that a lot of bloggers are putting too much pressure on themselves in that area. Yes, it’s great to identify the keywords that give you the greatest opportunity for growth BUT should you do so at the risk of producing uninspired content or content that you don’t personally connect with? I think that’s where your approach really shines – you aren’t writing about a topic because you’re forcing yourself to. Instead, you’re writing because it’s something that reflects you, your life and your passions. I have been trying to find a balance of both approaches as of late on my blog.

    As for courses that are really helping, I am currently digging through the SEO The Easy Way blog which I am finding very interesting. I love that it also includes a workbook. In addition to that, I also purchased the course ‘Pinterest with Ell’ a while back which has helped in the past with my Pinterest growth. She has now revamped it with the new algorithm, so I recently went through it again and am now refocusing my efforts there.

    • Maggie Loves Orbit
      February 20, 2021

      Hi Britt – I love these tips you shared. Thank you so very much I shall check them out and best of luck on your blog as well!

  • Carol Bryant
    February 2, 2021

    Like you, I am hyper focused on a certain breed and it has served me well. I love that we got to meet and I enjoy following you here and on Instagram. Also was so happy to be a part of The Pet Summit. Dog moms unite! Keep up the amazing work.

    • Maggie Loves Orbit
      February 20, 2021

      Thank you so very much Carol!! Success leaves clues and one day the lightbulb went on when I saw what you were doing with the Cocker Spaniel community and your blog!!! Thank you thank you.

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