Do people even read blogs anymore? Years ago blogging was the platform of choice until Social Media came along. And then Facebook and Instagram took over and blogging took a back seat.
But before you dismiss blogging altogether, you want to make sure you do so for the right reasons. Contrary to what naysayers might say, blogs are thriving and serve a purpose when readers are looking for answer to their very specific questions.
So, do you need a blog as well as your Instagram? Yes because if you view your brand as a business, then you need a centralized place to house your brand on a platform that belongs to you as opposed to being built on rented land.
At the end of the day any piece of content you publish on social media will never belong to you. Although you may have copyright to the photos and videos you upload, if one day Instagram did a My Space and disappeared then you would lose the audience and content you’ve built on there.
But that’s not the only reason you should seriously consider having a blog. A little back story to put things in context. In the dog blogging world I started backwards. I was on Instagram first until I realized the value of blogging. Here is where I’ll share my story and five reasons why I now value blogging over Instagram.
Disclaimer: I was provided a hard copy of this book to facilitate this review for a blog book tour . All opinions are my own. I share things that will be beneficial to you as a reader. I was not compensated for this post. Some of the links below are affiliate links, which means that if you click on a product link, I may receive compensation. This compensation comes at no additional cost to you, and as always I only recommend products I have tried and trust.
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MaggieDecember 5, 2019
Yes, yes, a thousand times yes! The shelf life point is a big one for me. I’ve been doing this for 10 years now, and a lot of my old content is still so useful to my brand. I think for a long time bloggers didn’t think of their work online as a business or a brand, but now it’s just a necessity if you want to earn anything–even a side income–from all your hard work. And thank YOU for sharing your expertise in the book. We are so grateful to you for offering that gift of your time and insights!